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Travel Planning Together

This was a four-part project that was mostly worked in pairs. The goal was to create a travel planning mobile app for people planning a trip post-Pandemic.

 

To achieve this goal, focus was applied to: 

  • User Research

  • Definition & Ideation

  • Lo-Fi Prototyping

  • Prototyping & Testing

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Proto-Persona

We hypothesized the person most likely to use this app is a married female, mother of two who is family-orientated and likes to organize and plan. 
 
The solution is to offer travelers a way to research, store and book accommodations, activities & experiences and transportation in one spot.

Research Plan

We conducted seven interviews in order to discover pain points when planning future / post-pandemic travel. Our interviewees were chosen due to their vastly different demographics and travel experiences.

User Persona

After we conducted our user research, we updated our proto-persona and developed a user-persona. We determined we hypothesized that our proto-persona was close to who our user-persona ended up being.

Feature Prioritization

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After we synthesized the data via an Affinity Diagram & Empathy Map, we hypothesized what features would be important to Sally as she was planning her trip.

User Flow

Based on the research and determining features that Freddie would use to secure a reservation to take her family dog sledding, a user flow was created, then reiterated after user testing.

Low-Fi Wireframe

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After creating a low-fidelity prototype, I developed a digital prototype.

Digital Wireframe

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After creating a low-fidelity prototype, I developed a digital prototype.

Usability Tests

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I conducted four usability tests based on my digital wireframes. After analyzing the results I was able to iterate to develop my final prototype.

Conclusion

Busy families with children want to be able to go to one spot to research and book their travel or activities & experiences. Travelers also want an app that’s easy to read and easy to navigate. 

 

One thing I learned was while in the middle of the design process, it was easy to develop more ideas / thoughts on how I’d like the app to flow. 

©2022 by Katie Haas.

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